Sometimes the most ambitious ideas do not begin in meeting rooms. You start with legacy.
For Francine Haighton Adam, RXPAK was not just an app-es the digital future of a centuries-old family pharmacy, which was rooted in care, trust and community. RXPAK was developed with apperticals and transformed from a local Jamaican company into a global application for the demand pharmacy.
And it all started with a state grant and a developer who went away in the middle of the project.
Reinvented a legacy
Francine comes from a family that is rooted in the pharmacy. Her great-grandfather began business, followed by her grandfather and father-die for over 60 years as a pharmacist. Today Francine leads the fee to the digital age.
When the development bank of Jamaica offered a scholarship to help small businesses, she applied – and won. With the secured financing, she set out to create an app that would take the pharmacy globally.
She commissioned a local developer to bring her idea to life. But he stopped at the last minute – in the middle of the project.
Then the crisis hit.
Your husband posted an SOS online. Suggestions were cast within 24 hours. One of them came from Apperticals.
The partnership that delivered
The Ai Technologia team worked to life in less than five months. The soft start occurred in January. The Jamaica Prime Minister officially started until February 29th – a day.
RXPAK was live. And what is more important, it worked.
What the app actually does
In essence, RXPAK makes health care more accessible. Users can:
- Order a 30-day supply of medication
- Plan drone deliveries in Mandeville
- Use a built-in digital wallet (RXPLUS) that offers cashback rewards
- Support family members from Great Britain or the USA from a distance
However, the app is more than a functional list. It is a bridge between generations. Grandchildren teach their grandparents to use it. Home -bound customers receive cared for without ever going outside. And in a country that still heats up on mobile money, RXPAK sets a new standard.
Challenges? Naturally.
Apart from the false start with the original developer, Francine had to manage cultural gaps, limited local infrastructure and the learning curve of technical development. But she attributes to the Ai Technologia team that she makes things easier.
“You didn’t expect me to know” she said. “I told them what I needed – and they found out how to build it.”
The project became a case study in clarity and cooperation. Two -week calls. Shaved documents. Clear priorities. And a constant feedback loop that kept things in motion – even if it became difficult.
Advice for new app founders
Francine didn’t promote it.
Creating an app is difficult. It takes time, money and an inappropriate amount of patience. But if you make it clear about the problem that you want to solve – and if you find the right development partner, you can get it up and forth.
Your recommendation? “Research your research. Know your costs. And speak to aitechnologia early on.”
What’s next?
RXPAK doesn’t stop here. Francine explores a white label model in which other small companies in Jamaica can connect to the RXplus letter bag and offer their products via the platform. It increases marketing efforts on social media to radio to a full-blown television campaign.
Because as she puts it: “We may be small. But we’re global now.”
Take a look at the full conversation on YouTube:
https://www.youtube.com/watch?v=znyw3twqggg4