Social -Media -Startup Fizz sues Instacart and partly for a brand injury against a new Fizz app

The company announced that social media -startup Fizz is sued for a facility giant Instacart and Party Planning app, some of which are for brand injuries. At the beginning of this week, Instacart started a new app for drinks and snack deliveries for parties called Fizz and announced that Partiful Fizz had integrated directly into its platform.

Fizz was founded in 2020 and is a Gen-Z-focused social networking app that is available on more than 400 college campus.

The lawsuit, which was submitted on Wednesday before the US district court for the northern district of California on Wednesday, requested a legal proceedings, injunctive relief, compensation and a court decision that used Instacart and partly the name “Sprudel” in connection with social or event planning services.

InstaCart and partule did not respond to the request from Techcrunch for a comment.

In the lawsuit, Fizz realizes that it has been using the “Fizz” trademark since January 2022 and submitted a brand registration in December 2021. The startup accuses Instacart and partly of the brand violation for the Common Law, the violation of the federal hall of the federal government, the violation of the California Competition Act.

“This new Instacart and partial fizza app is an obvious attempt to abuse the good will that the plaintiff carefully developed through the continuous use of the sparkling stamps in the generation of Gen-Z demography,” says the lawsuit. “Together, InstaCart and partial compete in its core market of event planning for gene Z demography directly with the plaintiff. Instacart and partial have chosen any name for their new company, but instead of competing on an even competitive area, use Fizz.”

Fizz claims that InstaCart and part knowingly have started the identical name for the same gene Z population group and create a probability of confusion among customers who believe that the new order service is connected to Fizz or supported by Fizz.

The startup also claims that InstaCart and partly use its brand recognition as a well -known social platform for gen z.

“The plaintiff is informed and believes, and then claims that the defendant Instacart intended to benefit from the sparkling stamps when he registered the domain name “The lawsuit is said.” In particular, the accused Instacart knew or knew about the sparkling stamps and should have included in their domain names in the plaintiff’s domain names. In this way, the accused instant Instacart, consumer from the online location of the Fizz platform intended to distract them from the Fizz platform On the online location of the Fizz app for the accused’s commercial win. “

In addition, it is claimed in the lawsuit that partulher competes directly in the event planning room with Fizz and that the company now uses the name of Fizz to confuse the demographic gene Zemography after not “gaining the gen z market through a fair competition”.

The lawsuit announced today is not Fizz’s first brush with legal steps, since the startup sued the competition Sidechat in 2023 for unfair competitive practices.