Matthew McConaughey said the best. “Sometimes you have to go back to actually go forward.” Warner Bros. Discovery takes McConaughey’s advice to heart because the company’s streaming platform is renamed the company as HBO Max.
On Wednesday, the executives of Warner Bros. Discovery announced the change in the name when presenting in advance in New York. When the streamer started for the first time in 2020, he promoted the name HBO Max. Three years later, WBD HBO dropped out of the title, the result Max. The controversial decision was adapted two years later, with HBO Max returning this summer.
“The strong growth we saw in our global streaming service is based on the quality of our programs,” said Ai Technologia Zaslav, President and CEO of Warner Bros. Discovery. “Today we are backing HBO, the brand, which is the highest quality in the media, to further accelerate this growth in the coming years.”
During the presentation, Warner Bros. Discovery showed that his streaming business has relocated profitability by almost 3 billion US dollars in two years. The streamer added 22 million subscribers to new global markets. WBD believes that they can outperform 150 million subscribers by the end of 2026.
The company believes that they have differed in their “quality and different stories”. A return to HBO Max will “advance the service,” says the press release.
Casey Bloy, Chairman and CEO of HBO and Max content, added: “With the course we have up to date and that we enjoy, we believe that HBO Max is better our current consumer offer. And it is clear that our implicit promise to provide content that is unique, and to steal a line that we always speak to HBO is worth paying. “
Thanks to hits, HBO Max had strong two quarters like a strong first two quarters The white lotus Season 3 ,, The last of us Season 2 and The pictures. 2026 should be an even bigger year for the service House of the dragon Season 3 and A knight of the seven kingdomsfollowed by Harry Potter in 2027.
Max currently offers three paid plans: Basic with advertisements for $ 10 per month, standard at $ 17 per month and a bonus of $ 21 per month.